We designed the app experience for Iberia Express to centralise key moments of the journey —from check-in and boarding passes to booking extras and real-time notifications — while allowing passengers to explore destinations and access onboard entertainment in a single digital experience.
/Area
UX/UI
App Design
/Client
Iberia Express
/Year
2024
Intuitive and functional design
Iberia Express launches an app that optimises the flight experience, centralising key services: check-in, boarding pass, booking extras and real-time notifications. It also allows you to explore destinations and access the Express Onboard Club for entertainment. An innovative solution that improves traveller comfort and strengthens loyalty.
Problems, hypotheses and initial data analysis
Problem 1
The mobile web was not intuitive enough.
🧐 Hypothesis: Simplifying navigation will increase app usage.
Problem 2
Low engagement of ancilliaries due to a complex process.
🧐 Hypothesis: Centralising information will reduce hesitation and improve customer satisfaction.
Problem 3
Fragmented user experience.
🧐 Hypothesis: Integrating entertainment and extras will increase the perceived value of the app.
Looking at existing data
Competitor analysis
Roadmap
The development of the app was carried out in parallel between the design and development departments, extending over a year. This allowed for simultaneous progress in building the interface and functionalities, but also posed a challenge in terms of coordination and early definition of the user flow.
Userflow
/Grid system
2 column grid system for creating the layout
Tipografía y color
Roboto was chosen for its default inclusion in most email platforms, ensuring consistent display across devices.
Roboto
The final email designs showcase a unified template for different types of communications, including booking confirmations, check-in notifications, and flight updates. Key UI components, such as typography, colours, and buttons, were carefully selected to align with Iberia Express’s brand identity. The emails were also designed to be fully responsive, ensuring optimal display across mobile, tablet, and desktop devices.
Actions and Publicity Enhancement
The new email design simplifies adding banners for Iberia Express products, ancillary services, and external adverts. This flexibility provides new placements for third-party ads, integrating seamlessly with the overall design. As a result, it enhances advertising opportunities while maintaining a clean and cohesive user experience.
The new email design has improved user experience by making key actions, like check-in and viewing flight details, easier to access. This clarity has led to higher customer engagement and satisfaction. Additionally, the cohesive design reinforces Iberia Express’s brand identity, ensuring all communications are consistent and professional, ultimately enhancing trust and reliability for passengers.
