Email overhaul for Iberia Express
Iberia Express communicates with millions of passengers through email at every stage of their journey. Together with the marketing, design and ecommerce teams, we redesigned the brand’s email communication to create a clearer and more consistent passenger experience, improving information hierarchy and making key actions like check-in and flight management easier across devices.
/Area
UX/UI
Branding
Email marketing
/Client
Iberia Express
/Year
2024
Research and Analysis
This project focused on creating coherence across all Iberia Express emails by identifying repetitive elements and designing a unified template. The decisions were based on ensuring consistency and clarity rather than user research, with the goal of enhancing brand recognition and streamlining email layouts.
/Grid system
2 column grid system for creating the layout
Color & Typography
Roboto was chosen for its default inclusion in most email platforms, ensuring consistent display across devices.
Roboto
The final email designs showcase a unified template for different types of communications, including booking confirmations, check-in notifications, and flight updates. Key UI components, such as typography, colours, and buttons, were carefully selected to align with Iberia Express’s brand identity. The emails were also designed to be fully responsive, ensuring optimal display across mobile, tablet, and desktop devices.
Actions and Publicity Enhancement
The new email design simplifies adding banners for Iberia Express products, ancillary services, and external adverts. This flexibility provides new placements for third-party ads, integrating seamlessly with the overall design. As a result, it enhances advertising opportunities while maintaining a clean and cohesive user experience.
The new email design has improved user experience by making key actions, like check-in and viewing flight details, easier to access. This clarity has led to higher customer engagement and satisfaction. Additionally, the cohesive design reinforces Iberia Express’s brand identity, ensuring all communications are consistent and professional, ultimately enhancing trust and reliability for passengers.
